From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys
- Creator: Muthaffar, Aisha , Vilches-Montero, Sonia , Bravo-Olavarria, Renzo
- Resource Type: journal article
- Date: 2024
Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals
- Creator: Vilches-Montero, Sonia , Nik Hashim, Nik Mohd Hazrul , Pandit, Ameet , Bravo-Olavarria, Renzo
- Resource Type: journal article
- Date: 2018
What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty
- Creator: Vilches-Montero, Sonia , Pandit, Ameet , Bravo-Olavarria, Renzo , Chao, Chih-Wei (Fred)
- Resource Type: journal article
- Date: 2018