ChatGPT and service: opportunities, challenges, and research directions
- Creator: Sigala, Marianna , Ooi, Keng-Boon , Wirtz, Jochen , Tan, Garry Wei-Han , Aw, Eugene Cheng-Xi , Cham, Tat-Huei , Dwivedi, Yogesh K. , Kunz, Werner H. , Letheren, Kate , Mishra, Anubhav , Russell-Bennett, Rebekah
- Resource Type: journal article
- Date: 2024
“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)
- Creator: Cheung, Man Lai , Leung, Wilson K. S. , Aw, Eugene Cheng-Xi , Koay, Kian Yeik
- Resource Type: journal article
- Date: 2022