Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention
- Creator: Suetrong, Prapatsorn , Pires, Guilherme D.
- Resource Type: journal article
- Date: 2021
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
- Creator: Suetrong, Prapatsorn , Pires, Guilherme D. , Chen, Tom
- Resource Type: journal article
- Date: 2018
Examining the effect of brand love on consumers’ repurchase intentions for consumer products
- Creator: Suetrong, Prapatsorn
- Resource Type: thesis
- Date: 2018