The effects of customer-centric marketing and revenue management on travelers' choices
- Creator: Mathies, Christine , Gudergan, Siegfried P. , Wang, Paul Z.
- Resource Type: journal article
- Date: 2013
Do status levels in loyalty programmes change customers' willingness to pay?
- Creator: Mathies, Christine , Gudergan, Siegfried P.
- Resource Type: journal article
- Date: 2012