Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
- Creator: Rahman, Mohammad M. , Rosenberger III, Philip J. , Yun, Jin Ho , de Oliveira, Mauro José , Köcher, Sören
- Resource Type: journal article
- Date: 2024
Context-induced placebo effects - an investigation of contrast effects in response expectations and actual product efficacy
- Creator: Köcher, Sören , Holzmüller, Hartmut H.
- Resource Type: journal article
- Date: 2019
Spillover effects in marketing: integrating core research domains
- Creator: Raufeisen, Xenia , Wulf, Linda , Köcher, Sören , Faupel, Ulya , Holzmüller, Hartmut H.
- Resource Type: journal article
- Date: 2019
Investigating mere-presence effects of recommendations on the consumer choice process
- Creator: Köcher, Sören , Jannach, Dietmar , Jugovac, Michael , Holzmüller, Hartmut H.
- Resource Type: conference paper
- Date: 2016
Beyond the goal line: a cross-country investigation of the determinants of football fan loyalty in Germany, Brazil and China
- Creator: Rosenberger III, P. J. , Yun, Jin Ho , Rahman, Mohammad , Köcher, Sören , de Oliveira, Mauro
- Resource Type: conference paper
- Date: 2015