Competitive strategy in a changing global education industry

Title: Competitive strategy in a changing global education industry
Creator: Boyle, Brendan; Mitchell, Rebecca; Nicholas, Stephen; McDonnell, Anthony
Relation: Research on the Impact of Global Economic Integration and Information Networking on Sustainable Corporate Development p. 186-194
Publisher: Nanjing University Press
Resource Type: book chapter
Date: 2014
Description: Drawing parallels with the globalisation of markets in the private sector, this paper evaluates the strategic implications of the current levels of globalisation in the tertiary education sector worldwide. Drawing on theoretical insights from the knowledge-centered approach to strategic management, labeled the resource based-view, we argue that higher education institutions must continue to differentiate themselves based on their capabilities to provide a unique education service. We suggest that there is good strategic sense in continuing to replicate institution-specific educational services in a standardised form to service the growing international market for education services. While education is certainly globalising and creating a new competitive reality for many institutions, the commercial and competitive earth is not flat just yet.
Subject: education; globalization; resource based-view; international students
Identifier: http://hdl.handle.net/1959.13/1298239
Identifier: uon:19619
Identifier: ISBN:9787305132148
Language: eng

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