Film, as a key driver of tourism, sets expectations about the experiences tourists will have, the people they will meet and the national identities with which they will interact (Beeton 2005). Much of the research into tourism generated by film and television ("film tourism") has concerned the marketing of destinations, particularly through the projection of attractive scenery and iconic images. This chapter will extend the discussion in two ways. First, it will examine how both tourism and film validates national identity. This occurs through tourist visitation and audience viewing of films, demonstrating that a country is worthy and interesting to outsiders. Such validation by outsiders might be constructed as objective, for they are not from the country and do not have to live there, but have chosen to express interest in it, presumably for its intrinsic attractive qualities. Film and tourism provide that validation separately, but in some cases they do so in combination. Furthermore, national governments build attractions and promote destinations with the view that they will tell national stories to both domestic and international audiences.
Tourism and National Identities: An International Perspective p. 52-64