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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/928545

Title: Embracing a service-dominant logic within the supply chain
Author/Creator: Keating, Bryon; Coltman, Tim; Kriz, Anton
Institution: The University of Newcastle. Faculty of Business & Law, Newcastle Business School
Description: The relevance of a new service-dominant (S-D) logic for marketing has been receiving attention in the academic literature. This paper explores the applicability of S-D logic within the supply-chain. A survey of buyers and suppliers of third-party logistics services is used to assess the extent to which a philosophical shift in the orientation of the supply-chain has occurred.
Relation: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007). Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. 3Rs: Reputation, Responsibility & Relevance: Conference Proceedings and Refereed Papers (Dunedin, New Zealand 3-5 December, 2007) p. 142-147
Relation: http://anzmac.info/conference/conference-proceedings
Date: 2007
Publisher: Australia & New Zealand Marketing Academy (ANZMAC)
Keyword(s): service-dominant logic; marketing; supply chains
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.13/928545
Identifier: ISBN:9781877156299

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